Alistair Rennie: What's the Difference between Social Media and Social Business?
A major change is taking place in social media these days: Leading-edge companies are moving from “liking” to leading.
Social media has become an extension of traditional paid media with many companies broadcasting messages — from traditional to innovative. The next step will be much deeper as the leaders recognize that social engagement is an opportunity to redefine the client service experience, be proactive in delivering customer care and differentiate in new ways.
We call this social business. And just as social media like Facebook, Twitter, and Pinterest changed the flow of information by helping people share insights, opinions, and news with anyone anywhere, social business is changing the way people connect with companies and their own employees and how organizations succeed.
What is a social business? It’s an organization that integrates social technologies with critical business processes to improve the productivity of its workforce and create exceptional customer service.
For more information about how IBM views social business, click here.
Follow Alistair Rennie on Twitter: www.twitter.com/alistair_rennie


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Your phone may soon know where you’re going before you do
via gizmag:
Phones obviously already know where we are and where we have been, thanks to GPS and other clever positioning technologies. Now, thanks to an algorithm developed by researchers at the University of Birmingham, your smartphone may soon be able to make accurate educated guesses as to where you’re going to be in 24 hours time. And here’s the dirty trick responsible for the algorithm’s future-telling powers: it spies on your friends and connects the dots where necessary. […]
[read more] [University of Brimingham] [Image Credit: Mirco Musolesi]](http://25.media.tumblr.com/tumblr_m77yggwe9T1r08k60o1_400.jpg)


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Aerographite: Ultra Lightweight, Flexible Nanowall, Carbon Microtube Material with Outstanding Mechanical Performance
via dvice:
For a long time, aerogel was the lightest and least dense material ever made. Late last year, a metallic lattice structure (0.9 milligram per cubic centimeter) took the crown. And today, the new champion is officially aerographite, with a density so low that it barely exists at all. The density of aerographite is a mere 0.2 milligram per cubic centimeter. […]
Despite the fragile look, aerographite has some impressive structural properties. You can compress it down to make it 1,000 times smaller, and it’ll spring right back to its original size when you let go. It can also support over 40,000 times its own weight, which is 35 times better than aerogel can do.
[read more] [paper]](http://24.media.tumblr.com/tumblr_m71ihbmzik1r08k60o1_400.jpg)